When I gave up sugar many years ago, I couldn't give up my chocolate habit. I've had ALOT of 100% chocolate in the time since, and when searching for 100% cocao chocolate chips, I found Pascha, and I'm so happy I did! I used to buy the smaller bags in the store, but decided to see whether I could find a "bulk" option. I'm elated that Pascha sells this 10# bag of deliciousness.